DupeDesk
Made for Indian skincare lovers

Love the formula,
not the price tag.

DupeDesk finds more affordable skincare with a similar formulation to the products you love, compared ingredient by ingredient and matched to your skin.

Find my dupeTry AI skin scan
  • Full INCI comparison
  • Skin-type notes
  • Indian retailers
ingredients explained
345
products compared
56
brands covered
22
product categories
4
Try it now

Find a dupe in seconds

Search a product to see its closest, more affordable matches. No sign-up needed.

Shop by skin type

What does your skin love?

Start with the ingredients that suit your skin, then find affordable products that contain them.

Not sure? Let AI read your skinSnap a selfie for your skin type, visible concerns and ingredients to look for. Your photo is never stored.Start free scan →
How it works

Your dupe report in three steps

  1. 1

    Tell us what you love

    Search the expensive serum, moisturiser, sunscreen or cleanser you want an alternative to.

  2. 2

    We compare every ingredient

    Our matching engine checks the full INCI list, key actives and their order, not just the marketing claims.

  3. 3

    Get your dupe report

    Ranked, more affordable alternatives with skin-type notes and where to buy them in India.

Sample report

See exactly what you get, and what you don't

Every dupe shows the actives it shares with your product, anything missing, and extras worth knowing about, like fragrance or drying alcohols. No guesswork, no “identical” claims.

Illustrative exampleOily, acne-prone skin

You love

2% BHA liquid exfoliant (prestige)

Top match

2% salicylic acid serum (affordable)

Similar formulation86%
Shared
Salicylic acid 2%
Missing
Green tea extract
Extra
Zinc PCAGlycerin
Popular dupes

Prestige favourites, for less

Live results from our matching engine. Search any of these in the finder for the full top three.

  • Instead of

    Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    Try

    Minimalist 2% Salicylic Acid Serum

    74% similar formulationSave 37% per ml
    Get the full report →

  • Instead of

    SkinCeuticals C E Ferulic

    Try

    Minimalist 10% Vitamin C Face Serum

    67% similar formulationSave 93% per ml
    Get the full report →

  • Instead of

    Supergoop! Unseen Sunscreen SPF 40

    Try

    Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 50+

    67% similar formulationSave 85% per ml
    Get the full report →

  • Instead of

    Clinique Dramatically Different Moisturizing Gel

    Try

    CeraVe Moisturising Cream

    74% similar formulationSave 85% per ml
    Get the full report →

  • Instead of

    La Roche-Posay Effaclar Purifying Foaming Gel

    Try

    Minimalist 2% Salicylic Acid + LHA Face Wash

    75% similar formulationSave 66% per ml
    Get the full report →

  • Instead of

    Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

    Try

    Missha Time Revolution Night Repair Ampoule 5X

    81% similar formulationSave 81% per ml
    Get the full report →

  • Instead of

    SKIN1004 Madagascar Centella Soothing Cream

    Try

    Dr. Sheth's Centella & Niacinamide Moisturizer

    88% similar formulationSave 59% per ml
    Get the full report →

Find a dupe for your product →

What we cover

Starting with your daily essentials

  • Serums

    Niacinamide, vitamin C, BHA, retinol

  • Moisturisers

    Ceramides, hyaluronic acid, squalane

  • Sunscreens

    Modern UV filters, matte and dewy

  • Cleansers

    Gentle, foaming and low-pH washes

Routine 101

Your AM and PM, simplified

Four steps each, in the order that works. Find a more affordable dupe for any step.

Morning glow

  1. 01CleanseGentle, low-pH wash
  2. 02TreatVitamin C or niacinamide
  3. 03MoisturiseLight, hydrating layer
  4. 04ProtectSPF 30+, every single day

Night repair

  1. 01CleanseMelt off SPF and the day
  2. 02TreatRetinoid or exfoliant, on alternate nights
  3. 03MoisturiseCeramides to support the barrier
  4. 04PamperA sheet mask now and then

Learn the basics in Skincare 101 →

Ingredient glossary

Know what's in the bottle

Plain-language notes on 300+ ingredients: what each one does, who it suits and when to be careful.

Browse the full glossary →

Skincare 101

How to read an ingredient label

Four quick tips that make any INCI list easier to understand.

  1. 01

    Order matters

    Ingredients are listed from most to least. The first five usually make up most of the formula.

  2. 02

    Find the 1% line

    Preservatives like phenoxyethanol are used at 1% or less, so anything listed after them is a small amount.

  3. 03

    Spot hidden fragrance

    Parfum, fragrance, limonene, linalool and essential oils all add scent and can irritate sensitive skin.

  4. 04

    Not all alcohols dry

    Cetyl and stearyl alcohol are softening. It's alcohol denat. high up the list that can be drying.

More in Skincare 101 →

Early access

Be first to get your dupe report

Join the list and we'll let you know as soon as full, personalised reports open. Tell us your skin type if you like, so we can prioritise the right products.

We only use your email to tell you about DupeDesk. Unsubscribe any time.

FAQ

Good questions

What is a skincare dupe?

A more affordable product with a similar formulation to one you already like: the same key actives at a similar place in the ingredient list, without paying for the brand name.

Are dupes identical to the original?

No. We never call a product identical. Texture, fragrance and exact concentrations can differ, so we show what is shared, what is missing and what is extra, and you decide.

Is DupeDesk medical advice?

No. Reports are for information only. Always patch-test new products, and see a dermatologist for skin conditions.

Which products do you cover?

We are starting with serums, moisturisers, sunscreens and cleansers that are easy to buy in India, and adding more over time.